Meta has already been deprioritizing political content across its social apps, including on Facebook. “People have told us they want to see less political content, so we have spent the last few years refining our approach on Facebook to reduce the amount of political content — including from politicians’ accounts — you see in Feed, Reels, Watch, Groups You Should Join, and Pages You May Like,” the company explains in a post on its Transparency Center site.
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The updated policy to discontinue recommending political content applies to areas of Instagram including Explore, Reels, In-Feed Recommendations and Suggested Users.
By default, going forward Instagram and Threads will not promote political content (unless it’s from accounts users already are following). Both apps will add a setting to let users who still want to see political content recommendations opt to do so — and, according the post, the same control will roll out on
Facebook at a later date. Instagram defines “political content” as “potentially related to things like laws, elections or social topics.”
“Our goal is to preserve the ability for people to choose to interact with political content, while respecting each person’s appetite for it,” Instagram head Adam Mosseri wrote in a post on Threads.
The updated policy to discontinue recommending political content applies to areas of Instagram including Explore, Reels, In-Feed Recommendations and Suggested Users.
Source:
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